A seminar service from a Japanese company, with a native integration of the Line messaging app.
A seminar service from a Japanese company, with a native integration of the Line messaging app.
Migration of the entire seminar system onto Line
3 months time constraint for full integration
Industry:
Entertainment
Delivery:
3 months
Services Used:
The client is a Japan-based business ecosystem with a 7-year mission to incubate 2,000 innovative solutions to solve various challenges that our world is facing today.
As one of the solutions, the product – a seminar system is a service that discovers, compiles, and notifies subscribers about upcoming seminars of their interests. Used to communicate via two traditional channels: website and e-mail, the team decided to expand to Line – the most popular messaging app in Japan with over 84 million users.
Recommended by a mutual partner, the client contacted Ekotek to envision their goal: migrating the entire seminar system onto Line. Admins should be able to create, schedule and publish seminars with full details, while users can receive notifications and reminders, sign up for their preferred seminars and watch them live.
Aside from the main features, the team also expressed their intention of enhancing the in-app experience and gaining insights on seminar performance as well as user usage. Time is also a matter we need to take into consideration, as the integration is expected to launch within 3 months.
This challenge was tackled by our full-cycle web development team from proposal, and design to production. Communication was kept close to the client with weekly reports and bi-monthly demos.
For admins to freely set up seminars and seamlessly manage users, we incorporated the following features:
The system was built with open API to connect with third-party applications such as chatbots and landing pages. We also employed conversion tracking for when users register and complete seminars, plus a tagging system for admins to easily flag and manage user segments.
Within the expected timeline of 3 months, the seminar system was completely developed and integrated into the Line app, making seminar access and communication much more optimized. Every time a user logs into Line, they can check for upcoming events in an instant, then sign up and join in with just a few clicks. Meanwhile, admins have the freedom to customize the interface however they want, the ability to reach out to the whole audience, and the insights that truly matter in the long run.
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Dylan Dong Do is a seasoned leader with over 15 years of experience in business management across both product and ITO companies. Under his leadership, Ekotek has grown from a small team to a thriving organization of over 200 skilled professionals in just 5 years.
Throughout Dylan’s career, he has achieved remarkable success. In 2009, he played a key role in developing batdongsan.com.vn, establishing it as Vietnam’s top real estate listing platform. In 2018, Dylan was promoted to Chief Operating Officer of VTI, driving VTI to exponential growth from a 30-member team to a robust force of over 300 staff.
With a desire to integrate technological advancements into everyday life, Dylan Dong Do founded Ekotek. He consistently updates his knowledge and skills in advanced technology to orient the company, ensuring that it stays at global trends and better serves the needs of customers.
