Transforming Beverage Marketing With Blockchain And NFTs

Discover how Ekotek helped a global F&B brand boost engagement with a blockchain-powered NFT marketplace

Blockchain-powered loyalty platform

NFT-based digital collectibles

About The Client

The client is a global leader in the F&B industry, specialising in the production of premium beverages. With a strong international presence, the company continuously seeks to innovate and enhance consumer engagement across markets.

The Challenges

Faced with intense competition within the F&B space, the client aimed to stand out by delivering a personalised consumer experience. They sought to leverage emerging technologies to modernise their marketing strategy, attract younger consumers, and foster deeper customer loyalty.

The Solutions

Ekotek proposed a blockchain-based solution by developing a dedicated NFT marketplace. This platform enabled the client to merge luxury beverage offerings with exclusive digital collectibles, enhancing brand engagement and customer retention.

Key features included:

  • Sell NFTs with multiple selling methods, providing flexibility in purchase options
  • Fiat payment support to onboard users unfamiliar with cryptocurrency
  • Social and email login for hassle-free access to the platform
  • Cross-platform compatibility on both mobile and web, ensuring a seamless user experience

Technology Stack

  • NextJS
  • AWS
  • NestJS
  • MongoDB

The Results

The marketplace was successfully introduced to consumers, even those new to NFTs. The platform attracted a younger, tech-savvy audience, boosting engagement and modernising the brand’s digital presence.

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    Dylan Dong Do
    Chief Executive Officer
    Dylan Dong Do

    Dylan Dong Do is a seasoned leader with over 15 years of experience in business management across both product and ITO companies. Under his leadership, Ekotek has grown from a small team to a thriving organization of over 200 skilled professionals in just 5 years.

    Throughout Dylan’s career, he has achieved remarkable success. In 2009, he played a key role in developing batdongsan.com.vn, establishing it as Vietnam’s top real estate listing platform. In 2018, Dylan was promoted to Chief Operating Officer of VTI, driving VTI to exponential growth from a 30-member team to a robust force of over 300 staff.

    With a desire to integrate technological advancements into everyday life, Dylan Dong Do founded Ekotek. He consistently updates his knowledge and skills in advanced technology to orient the company, ensuring that it stays at global trends and better serves the needs of customers.